Indicates both the industry of, and the practice of, helping organizations improve their performance, primarily through the analysis of existing business problems and development of plans for improvement. Organizations hire the services of business consultants for a number of reasons, including gaining external advice and access to the consultants' specialized expertise.
The art and science of selling products and/or services over digital networks, such as the Internet and cellular phone networks. The science of online marketing is the research and analysis that goes into both choosing the online marketing strategies to use and measuring the success of those online marketing programs.
The type of online media that expedites conversation as opposed to traditional media, which delivers content but doesn't allow readers/viewers/listeners to participate in the creation or development of the content. Social media essentially is a category of online media where people are talking, participating, sharing, networking, and bookmarking online. There is a wide variety of social media, ranging from social sharing sites such as YouTube and Flickr through social networks such as LinkedIn and Facebook.